About rubica

Made for solving common problems, one firm at a time.

Meet the Team

The minds behind rubica's innovative solutions

Pat Gardner - Head of Product & Development

Pat Gardner

Head of Product & Development

Aaron Breed - Product, Automation & Implementation Lead

Aaron Breed

Product, Automation & Implementation Lead

Tom McIntosh - Business Analyst & Automation Support

Tom McIntosh

Business Analyst & Automation Support

Yusufhan Sacak - Software Engineer

Yusufhan Sacak

Software Engineer

Jono Elliot - Managing Director

Jono Elliot

Managing Director

Our Mission

At rubica, we use automation and integration technologies to deliver smarter, more efficient solutions for businesses in the financial services industry. Our platform is built on the shoulders of giants, Salesforce and Workato, enabling us to deliver scalable, intelligent outcomes.

Our goal is to positively disrupt the financial services technology experience by providing a platform that users genuinely love, not one they simply tolerate. Innovation and integration sit at the heart of our work.

We design and deliver technology solutions that harness low-code platforms, AI-enabled capability, and a plug-and-play architecture to empower a genuine "anything is possible" mindset in creativity, automation, and deployment.

As we strive to lead in a highly competitive and rapidly evolving industry, we remain grounded in what matters most, serving our customers where they are, understanding their needs deeply, and building solutions that work for them, not just what we think is best.

By combining forward-thinking technology with practical, human-centred service, we create meaningful and impactful outcomes for our clients.

Why rubica?

Built for financial services — by a financial services firm

rubica was born inside Collins SBA, where we lived the same operational and compliance challenges faced by financial planning and accounting firms. Everything we’ve built comes from solving real problems in real practices — not theory.

Ready to Work with Us?

Let's discuss how rubica can transform your firm's operations and drive your business forward.